Wednesday, December 22, 2004


St. Jude Halloween Promotion Raises More Than $3.2 Million to Help Save the Lives of Children Fighting Cancer Worldwide
MEMPHIS, Tenn., Dec. 22 /PRNewswire/ -- Businesses across the country united to help fight childhood cancer through the 13th annual Halloween Promotion benefiting St. Jude Children's Research Hospital(R) and helped to raise more than $3.2 million. During the month of October, participating establishments recognized a $1 donation to St. Jude by writing the donor's name on a pumpkin-themed wall pinup. Hundreds of thousands of pinups were posted throughout the country on the days leading up to Halloween.
Sponsored by Coors Brewing Company, the month-long promotion involved restaurants and retail outlets. Since the promotion's inception in 1992, more than $24 million has been contributed to the hospital's mission of finding cures and saving children with cancer and other catastrophic diseases.
"Our Halloween Promotion partners did a tremendous job this year," said Richard C. Shadyac, chief operating officer of ALSAC/St. Jude, the fund- raising arm of the hospital. "Each and every one of them embraced this promotion and sold as many pumpkins as they possibly could. We are grateful for their help, as well as for all the customers who took part. Each one of the pumpkins they bought will make a difference in a child's life."
"St. Jude would like to especially thank the top six Halloween Promotion fund-raisers for this year," said John Vranas, vice president of Field Operations at ALSAC/St. Jude. "Buffalo Wild Wings, Casey's General Stores, A & P Supermarkets, Favorite Markets, Giant Food Stores, and Petro Stopping Centers all went above and beyond to make this year's program a success."
Founded in 1873, Coors Brewing Company is the third-largest U.S. brewer and the eighth largest brewer in the world. Coors sells its products in North American, Latin America, Europe and Asia. Coors Light is the company's largest brand and is the seventh largest beer brand in the world. For more information on Coors, go to
"Coors has been a proud sponsor of the St. Jude Halloween Promotion for 13 years," said Roy Gifford, Coors Director of Channel Marketing, "We are so pleased that we can excite people around the country to help St. Jude continue its fantastic work in research and treatment."
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, TN. St. Jude freely shares its discoveries with scientific and medical communities throughout the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fund-raising organization. For more information, please visit .

Source: St. Jude Children's Research Hospital

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