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The Puerto Rico Tourism Company Launches Innovative Advertising Campaign Through the Eyes of Artist Elliott Erwitt

A Celebration of Puerto Rico's History, the Campaign Takes You on a Photographic Journey of the Islands, Its People and Culture SAN JUAN, Puerto Rico, Dec. 3 /PRNewswire/ -- The Puerto Rico Tourism Company will unveil a new integrated marketing campaign designed to increase awareness and make Puerto Rico a top of mind destination. The $10 million advertising campaign will run locally on networks like Bravo, Food Network, Fine Living, Travel Channel, CNN and CNBC. Print will run in titles like Vanity Fair, Architectural Digest, Food & Wine, In Style, Town & Country, and Travel & Leisure. Digital and out-of-home advertising also supports the campaign. The campaign is scheduled to launch in December 2009 and run through June 2010. At the center of the initiative is a series of Elliott Erwitt photographs taken during a return trip to Puerto Rico this spring where the world-renowned Magnum photographer re-discovered the Islands' essence: romantic, rich in culture and