San Juan, PR, January 19, 2012 – U.S. Commerce Secretary John Bryson appointed Mario González-Lafuente, executive director of the Puerto Rico Tourism Company (PRTC), to the Travel and Tourism Advisory Board (TTAB) of the U.S. Department of Commerce, as part of a strategy to promote the United States.
The announcement of González-Lafuente’s participation as one of the 32 members of the TTAB was made during visit by President Obama and Commerce Secretary Bryson to Orlando, Florida and is the latest in a series of “We Can’t Wait” actions that President Obama and his administration have undertaken to aid job creation through executive action.
“President Obama presented a robust strategy to promote the U.S. as a tourist destination,” said González-Lafuente. “My contribution will primarily focus on helping the Travel and Tourism Advisory Board develop an innovative and integrated marketing program that effectively utilizes social media, sponsorships and branded entertainment.”
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