Saturday, January 21, 2012

U.S. Commerce Secretary Bryson Appoints Executive Director of Puerto Rico Tourism Company to U.S. Department of Commerce’s Travel and Tourism Advisory Board


San Juan, PR, January 19, 2012 – U.S. Commerce Secretary John Bryson appointed Mario González-Lafuente, executive director of the Puerto Rico Tourism Company (PRTC), to the Travel and Tourism Advisory Board (TTAB) of the U.S. Department of Commerce, as part of a strategy to promote the United States. 

The announcement of González-Lafuente’s participation as one of the 32 members of the TTAB was made during visit by President Obama and Commerce Secretary Bryson to Orlando, Florida and is the latest in a series of “We Can’t Wait” actions that President Obama and his administration have undertaken to aid job creation through executive action.

“President Obama presented a robust strategy to promote the U.S. as a tourist destination,” said González-Lafuente. “My contribution will primarily focus on helping the Travel and Tourism Advisory Board develop an innovative and integrated marketing program that effectively utilizes social media, sponsorships and branded entertainment.”

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