Nestor Rentas proudly carries Puerto Rican flags at his Taino Mayor boricua store at 855 East Tremont Avenue in the Bronx. This store is reminiscent of Puerto Rico accessory shops on the island. While customers shop at Taino Mayor, they could enjoy the sounds of songs like "En Mi Viejo San Juan" and "Soñando con Puerto Rico" playing. Rentas is keeping culture alive in the Bx, and this week is a busy one at Taino Mayor because of Sunday's National Puerto Rican Day Parade in New York City. Rentas says people come from all over looking for Puerto Rico items. His shop sells everything Puerto Rico, including flag earrings, hats, souvenirs from the island, music by boricua and Latino artists and musical instruments.
Rentas is a local Bronx celebrity. He has a popular TV show on Bronxnet, a local community media outlet, named "Mi Pueblo es Tu Pueblo." He says his show is one of the oldest on Bronxnet. -- Clarisel Gonzalez