Artist Opportunity

Press release

Heineken Competition Seeks Talented Hispanic Artist to Spotlight and Design Music-inspired Murals Exhibit

Hispanic Artist Community in New York Invited to Submit Artwork for Finalist Exhibit and Ultimate Prize: $20,000 for Creation of Murals in NY, Miami and LA

White Plains, NY – Heineken taps into the wealth of talented Hispanic artists in the New York tri-state area with a local search to identify one skilled artist for its national murals project themed, “Inspirado por la Música Latina.” Part contest and part exhibit, this search consists of a call for entries which will culminate in a private event and exhibition on September 19th at P.S.1 Contemporary Art Center in Long Island City. The winning artist will be announced at this event and awarded $20,000 to design four large-scale murals for Heineken in New York, Miami and Los Angeles which will be unveiled in the fall.

With this effort, Heineken is celebrating the great contribution Hispanic artists have made and will continue to make on the artistic landscape in the U.S. “For years, the Heineken Murals have displayed the works of several talented Hispanic artists in large cities across the country, providing each local community with an extraordinary piece of art that celebrates Latino culture,” said Paul Smailes, Hispanic Brand Manager for Heineken USA. “With the search and exhibit this year, Hispanic artists will again have an opportunity to showcase their talent to the local art community. We are excited to identify one winning New York artist, and provide them an opportunity to exhibit his/her artistic vision among Latino neighborhoods in New York, Miami & Los Angeles in the fall.”

Heineken Murals Finalists Exhibit
Of the total entries received, up to 50 artists will be selected to showcase their work during an exhibit on September 19, 2007. The exhibit will be on display for one evening during a private event at the cultural epicenter, P.S.1 Contemporary Art Center, an affiliate of The Museum of Modern Art. The highlight of the exhibit will be the announcement of the winning artist, who will be selected by a panel of judges.

Heineken Murals Project Contest Submission Guidelines
"Inspired by Latin Music” invites artists to express their passion about Hispanic music and cultural traditions; to capture the energetic vibe of the Latin rhythm, remembering the legends of Latin music, and how it has inspired your life. Original artwork may be submitted by anyone 21 years or older, who is of Hispanic descent and a legal resident living in the New York Tri-State area (New York, New Jersey and Connecticut).

Each entry should represent the theme "Inspirado por la Música Latina” and integrate Heineken imagery into the design (Heineken green and red colors, Heineken star, Heineken bottle or logo).

Submissions are limited to one per person. Artwork should be two-dimensional, in color, minimum size 18” X 24” and maximum size 36” x 48”, sent in an envelope inside a double board (one board for front and one for back). Folded paintings will not be accepted.  Entries will be judged by originality, creativity and adherence to the theme. All entries must include artist’s full name, home address, day and telephone number and email address (if applicable).

Entries should be sent to Heineken Murals Project c/o RLPR 27 West 24th Street, Suite 901 New York, New York, 10010.

All entries must be received by Friday, August 31, 2007.

For more information about the contest and Official Rules go to www.heineken.com or send us an email to: heinekenmurals2007@rlpublicrelations.com

About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Heineken Dark; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

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