Tuesday, January 04, 2005

Opinion

Family

Dora the Explorer Inspires Kids with Bilingual Adventures
Top Rated Television Program Comes To Popular Restaurant Chain With A Series of Collectible Toys

Dora the Explorer toys available at participating BURGER KING(R) restaurants nationwide reinforce that being bilingual is a skill children should embrace.
(HISPANIC PR WIRE - CONTEXTO LATINO)--Hispanic parents no longer need to worry that their children will lose their affinity for the Spanish language when going to school or watching English television. These days, kids are embracing Spanish even more due to the widely popular star of Nick Jr. series Dora the Explorer. With her best friends Boots, Backpack and Map, Dora, a seven-year-old Latina heroine enthralls kids of different ages, ethnicities and backgrounds. In a short time, she has helped show kids the power and pride in their own culture and language.

BILINGUAL SUCCESS

Currently the number one preschool show on commercial television, Dora the Explorer has become a breakthrough Hispanic character. She represents the very best of the bilingual and bicultural lifestyle in this country and helps kids to learn as she entertains them.
Through repetition and verbal prompts, young viewers are encouraged to play and explore along with her, speaking both Spanish and English words aloud. The show helps English-speaking children learn a new language, while it reinforces the use of two languages among bilingual children. Dora and her friends illustrate that being able to speak another language is valuable and should be embraced.
Educators and psychologists have reported there are benefits to being bilingual and that learning a second language at an early age has a positive effect on intellectual growth, leaving children with more flexibility in thinking, greater sensitivity to language, and improved listening skills. For the Hispanic family, being able to communicate in their native language allows children to embrace their culture and heritage with pride and also be closely involved with older relatives who may not speak English.

EDUCATION CONTINUES

In recognition of the show's success, Burger King Corporation, a company committed to supporting and promoting cultural diversity, is teaming up with Dora to take her message across the country. The restaurant company is providing a series of four educational, bilingual toys inside its Kids Meals at participating BURGER KING restaurants nationwide, beginning in January -- reinforcing the lessons children learn by watching the show. The meals will contain items for kids to explore the world: Backpack's bilingual memory cards, a Dora lantern figurine, Boots Monkey Measure and a Swiper Magic Basket with a bug's eye lens.
"Burger King Corporation is more than food and restaurants. Families often want to enjoy the experience," says Sope Aluko, multicultural marketing manager, Burger King Corporation. "We recognize the importance of celebrating culture and our Dora promotion is a great way to celebrate cultural diversity."
"Dora is beloved by kids from all different backgrounds and instills a particular pride in the Hispanic community," said Pam Kaufman, Senior Vice President, Nickelodeon Marketing. "We appreciate Burger King's commitment to the Hispanic community and the program they have created to support bilingualism."
Now mom and dad can feel even better when treating their children to a meal out at BURGER KING(R) restaurants. Not only will the kids enjoy the menu choices offered, they can continue to learn and explore with Dora. In addition, for those who want to get up close and personal with Dora, she will be appearing at BURGER KING restaurants in the New York tri-state area, southern Texas, southern California and Chicago -- giving kids the chance to meet their favorite heroine.
Visit a BURGER KING restaurant near you for fun Dora toys, and encourage your kids to watch Dora the Explorer on Nick Jr.
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